A prevention drug of the global health company Coursework

A prevention drug of the global health company - Coursework Example Just like launching any other product in the market, it is imperative for this company to carry out market research so as to be able to establish the feasibility of this new offering. Strydom posits to the effect that market research helps the marketer to gain knowledge about the needs and interests of the targeted customers. New information and communication technology such as the internet as well as surveys can be used to carry out this exercise. This company ought to segment the market so as to identify the targeted people. The success of the new product depends on the information provided to the targeted consumers about the benefits of the new drug. Once the management has decided on its product concept and marketing strategy, it can then evaluate the attractiveness of the proposal and this can be done through carrying out a business analysis. This involves a review of the sales, cost as well as profit projections to establish if it is worth to start the business venture.

Discussing the customer service policies Essay Example for Free

Discussing the customer service policies Essay In my assignment I will provide information about customers services levels, customer satisfaction, what is customer services , I will give examples and evidence about different institutions and their customers services levels and policies .I want to start with the definitions of customer services and customers service policies. Customer service is the provision of service to customers before, during and after a purchase. Â  Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. Some people say that ‘Customer is always right’ but nowadays if u work in the hospitality industry u will definitely disagree with that .Some customers are really informed about their rights so because of that the stuff should be really confident and well trained to reach the customer expectation. Every business should have customer service policies. According to Entrepreneur Magazine, the definition of a customer service policy is ‘the degree of assistance and courtesy granted those who patronise a business ’.The customer service policies apply, because for every business is important to give their best in way to satisfy the customers. Policies are written rules which customers can see and read at any time, and they protect the business owners. Why we use the customers service policies ?We use them because they inform the customers for their rights ,they give information for the place .That’s why they are very , very important and useful nowadays .There are so many hotels, pubs , bars and other hospitality businesses today which have very interesting customer service policies. I have choose Hilton London Wembley Hotel to give as an example with its customer service policies .The hotel is one of the world wide best hotels so they really know how to satisfy customers needs . Everyone knows that hotel so I want to inform you more about it .For example Hilton London Wembley Hotel check- in time is 3.00pm. , check- out time is 12.00pm.This time hours gives advantages to the stuff so they clean the rooms and prepare them for the next customers and of course they inform the guests when they should leave the room. References: 1. Google ,Wikipedia (2013) http://en.wikipedia.org/wiki/Customer_service 2.Turban, Efraim (2002). Electronic Commerce: A Managerial Perspective. 3. Entrepreneur Magazine http://www.entrepreneur.com/encyclopedia/customer-service

Film Adaptation of Sophocles’ Oedipus Rex Essay -- blind by ignorance,

â€Å"You are your own enemy† (Guthrie, Oedipus Rex, 22:43). In the film adaptation of Sophocles’ â€Å"Oedipus Rex† (1957), Sir Tyrone Guthrie portrays the characters as truth seekers that are ignorant when trying to find King Laius’ murderer. On the other hand, Sigmund Freud’s hypothesis of Sophocles’ work introduces us to â€Å"The Oedipus Complex† (1899) which states that as we’re young we grow infatuated with our opposite sex parent and feel resentment towards our same-sex parent. These two pieces have adapted mirror like meanings of Sophocles’ tragic play. Sir Tyrone Guthrie and Sigmund Freud explore this through the use of ethos, irony, social distance, and the visualization of state of mind in order to show the manifestation Oedipus undergoes living with his â€Å"mix of killing and unimagined shame† (Guthrie, Oedipus Rex, 21:19). Though the answer is in front of Oedipus, he wears a mask that protects him from the answers he does not want to believe is true. To begin with, Oedipus is his own tragedy since his actions and decisions are the reasons why he was not able to thoroughly see his mistakes. Sir Tyrone Guthrie places Oedipus in the middle of the town to begin the interrogation of finding the murderer of King Laius so the city can be unwind of its plague. Sir Tyrone Guthrie does this on purpose so the audience and the servants around him can see the foolish mistakes their great King achieves. Tiresias, the blind prophet who can see the past, present, and future, speaks to Oedipus, since Tiresias has the ability to only see the truth. Even though the audience can see that Oedipus is not taking any consideration of the prophet’s words when Tiresias directly yells to him that Oedipus is the â€Å"murderer [he] [seeks],† the ignorant side of Oe... ...now where he was â€Å"†¦in calamity,† seeking the truth to stop the plague was in his good intentions but his unconscious mask would not let him see the answers (Sophocles, Oedipus the King, 425). It is the reason why â€Å"most young people outgrow the compulsion† for their parent â€Å"and thereafter repress it† which is why Oedipus was unknowingly his own disaster (Jacobus 476). Works Cited Freud, Sigmund. "The Oedipus Complex." A World of Ideas: Essential Readings for College Writers. By Lee A. Jacobus. 8th ed. Boston: Bedford/St. Martin's, 2010. 475-85. Print. Oedipus Rex. Dir. Tyrone Guthrie. By Sophocles and William B. Yeats. Perf. Douglas Campbell and Eleanor Stuart. YouTube. YouTube, 01 Feb. 2013. Web. 07 Feb. 2014. . Sophocles. Oedipus the King. Trans. David Grene. 1st ed. Chicago & London: University of Chicago, 2010. Print.

College Admissions Essays: An Influential Person or Event :: College Admissions Essays

An influential Person/event It seemed like it would make her die, just speaking it. So I didn't tell anyone, not even my best friends. At school I would slip into a fantastical dreamland, nobody there knew that I should be troubled, pensive. I put on my best front and paraded around the school halls with some sort of smile plastered on my face. At lunchtime I'd stare at my food thinking that my friends should know. I thought of a million different ways to tell them. Each time that I came close to telling them, I would think about their potential reactions. There would be the normal lunchtime banter going on, complaints about the ranch dressing, and I would blurt out, "Hey guys, my mom has breast cancer." The whole cafeteria would turn silent and the plastic forks would drop from their hands, making a sad little clinking noise. Then I would stare at my food mentally kicking myself for having opened my mouth. I chose to say nothing. I remember very clearly the day that I went to go sit with her while she got her chemotherapy. I only did this once because it was too hard for me. I walked down an overly-lit sterile hallway trailing behind my dad. When we reached her room I wished that I could just keep walking, pretend I hadn't seen her. I went in and sat down. Her shirt was partially unbuttoned so that the IV could be inserted into the porto-cath surgically implanted under her collarbone. She was hooked up to three different kinds of poisons, and one normal IV. There were some knitting things spread across her lap and the ever present bag of lemon drops was faithfully at her side. Her head was laid back in the chair, she was tired. She and my dad tried to involve me in some nice chit-chat, I met and shook hands with the doctors and nurses, "It's nice to meet you Dr. McCoy." Yeah right. They complimented her on what a beautiful daughter she had. I blushed, smiled politely then excused myself to the bathroom. I wiped away my forming tears and gave myself a mental pep talk to be cheery. As long as I didn't look at her tired eyes I was OK. Half an hour later, she was done and we got to go home. College Admissions Essays: An Influential Person or Event :: College Admissions Essays An influential Person/event It seemed like it would make her die, just speaking it. So I didn't tell anyone, not even my best friends. At school I would slip into a fantastical dreamland, nobody there knew that I should be troubled, pensive. I put on my best front and paraded around the school halls with some sort of smile plastered on my face. At lunchtime I'd stare at my food thinking that my friends should know. I thought of a million different ways to tell them. Each time that I came close to telling them, I would think about their potential reactions. There would be the normal lunchtime banter going on, complaints about the ranch dressing, and I would blurt out, "Hey guys, my mom has breast cancer." The whole cafeteria would turn silent and the plastic forks would drop from their hands, making a sad little clinking noise. Then I would stare at my food mentally kicking myself for having opened my mouth. I chose to say nothing. I remember very clearly the day that I went to go sit with her while she got her chemotherapy. I only did this once because it was too hard for me. I walked down an overly-lit sterile hallway trailing behind my dad. When we reached her room I wished that I could just keep walking, pretend I hadn't seen her. I went in and sat down. Her shirt was partially unbuttoned so that the IV could be inserted into the porto-cath surgically implanted under her collarbone. She was hooked up to three different kinds of poisons, and one normal IV. There were some knitting things spread across her lap and the ever present bag of lemon drops was faithfully at her side. Her head was laid back in the chair, she was tired. She and my dad tried to involve me in some nice chit-chat, I met and shook hands with the doctors and nurses, "It's nice to meet you Dr. McCoy." Yeah right. They complimented her on what a beautiful daughter she had. I blushed, smiled politely then excused myself to the bathroom. I wiped away my forming tears and gave myself a mental pep talk to be cheery. As long as I didn't look at her tired eyes I was OK. Half an hour later, she was done and we got to go home.

Twist and Shout

The way companies are now packaging their products, makes me think, their ideas must have come straight from the mind of a second grade twelve year old. A senior with arthritis; the person for whom the drug was bottled, needs to have a pair of pliers, a flat head screwdriver, and plenty of muscle to open a bottle of pain medication. By the way, shouldn’t that be anti-pain medicine? But then why do we call the little candies that relief our cough, cough drops and not, anti-cough drops? Getting back to safety caps on medicine bottles, It is next to impossible to open one of those lids. One medicine bottle says, follow the arrows to open, press down and turn. This sounds easy enough if you are built like Arnold Schwarzenegger. The problem with easy open bottles is the person in need of the medication is probably built more like Kermit the frog with Typhoid Fever. It’s ridiculous when you need to purchase TNT to blow off the cap of the pain medication container. The â€Å"safety† cap is designed to keep kids from opening the bottle and swallowing the meds. The problem is a child can open them much easier than a senior citizen under the best of conditions. I can see it now. â€Å"Grampa, give me the bottle, I’ll open it for you. † â€Å"But, you are only five†¦ and this cap is attached to the bottle with super glue. † I guarantee you; the five year old will have that top off before you can pronounce the name of the medication. The list of side effects on some of these meds is multitudinous. These bottles site every contraindication known to man, including, the inability to move, or think clearly, which may provoke, one to think; maybe it would be better if I laid down and died. This medication, the label states, may cause dizziness, light headedness, Vertigo, cramps, diarrhea, constipation, headaches, ear aches, Gingivitis, Gout, fainting spells, stomach pains, thoughts of suicide, and even death. For goodness sake, I’m only taking it for a headache, not preparing for cremation. I guess we can’t blame the drug companies for listing everything that can happen to a person if they take their medicine. People today, through all media, are urged to sue for everything. The advent of television advertising has branched out in these last few years allowing lawyers to advertise their services. Television advertising has become a haven for ambulance chasers and their ilk. I heard the story of a man who sued a motor coach company for damages caused when his vehicle crashed. He claimed he was driving down a stretch of road, in his new motor coach, when he decided he’d go back to the kitchen area and brew a pot of coffee. He put the vehicle on cruise control. The coach crashed, and he was injured, the vehicle demolished. He sued the company for not writing in their brochures that you couldn’t leave the driver’s seat while the vehicle was in motion. He won the case and was awarded a sum of money and a new coach. You are advised to think before you buy any product, read the label; However, the print is so small, you need a magnifying glass the size of a manhole cover to read the instructions on the bottle. Some meds have the side effects written on four sheets of paper inside the box in which the medicine came. All of this inane nonsense is due to sue happy people looking to make a quick buck. Some people play the lottery while others sue companies; the odds in winning are about the same. If you do win in court, the attorney takes his share off the top, probably around sixty percent, and you get the rest after court costs and taxes. Don’t give up your day job. Oh, not you, I’m talking to you, the plaintiff, not your lawyer. Mr Attorney, you are doing just fine in the finance department. That ad on TV has really paid off, hasn’t it? Here’s my idea for packaging medicine. Put a paper seal on the medicine bottle with a written three number code (not in succession). Break the seal, dial the number and open the bottle. As for side effects simply write: Take at your own risk, may cause a myriad of diseases and possibly death. Talk to your physician. Don’t sue us, we told you what could happen. As for manufacturers of motor coaches, all they need to write is; â€Å"Hey stupid if you want a cup of coffee stop at a roadside diner. † This is one I love as I recall going to the drug store for my mother. She had, over the years, adopted a poor sleeping habit, and needed a medication to help her sleep. As the pharmacist passed me the bottle of sleeping medication, I read the label that had been attached to the little brown bottle. It read; ‘may cause dizziness, restlessness, insomnia and drowsiness. If it causes insomnia, why would anyone want to use the drug in the first place? And one can only hope it does cause drowsiness, after all, that’s why you bought it in the first place, isn’t it? There are other stumbling blocks to the senior population; with a skull and crossbones emblem emblazoned on the label; a universal sign denoting it is a dangerous material. We should look und er the emblem, there we will find, in small print, ‘for external use only. ’ What makes the manufacturer of a product with enough chemicals to start World War III write ‘for external use only’ on their bottle. Are they afraid someone is going to use it as a mixer at their cocktail party? If it’s ammonia, you won’t be able to get it past your nose in the first place. Speaking of dangerous things. How many of you have swallowed a capful of mouthwash? Did you know it is unhealthy? The label says do not swallow. Why on earth are you gargling with a product, that if you swallow it by mistake it could kill you, or at the very least make you sick? That’s like putting dynamite, on which is written, beware dangerous material, in your back pocket and then backing up to a campfire to warm your backsides. It’s the same thing you know†¦ too close for comfort either way. What makes a citizen a senior? Answer: age. Though some of us don’t want people to know we are getting along in years, the wrinkles belie our vanity. Face lifts make the recipient look like a monster out of a 1950’s horror movie. I am not ashamed I have made it to three quarters of a century. I thank God my eyes are still the same color as they were when I was twenty, only slightly dimmer. The hair on my head is moving south at a quickening pace, but it has only transferred from the top of my head to my ears and nose. I can’t run any more; my walking pace has slowed almost to a crawl, but inside I am still twenty years old. Until I was forty I didn’t know what a doctor was, or what they did for work. After I had reached fifty, I was asked to become an associate member of the American Medical Association’s Who’s Who of most frequent doctor’s visits list. My mind hasn’t grasped the fact my body has aged. It says to me at times; ‘get up†¦ go for a four mile run, come home take a shower, ride a bike for sixty minutes, eat lunch, skip rope and climb a small mountain. My body answers for me; ‘you have got to be kidding me. ’ There are two fellows whose job it is to see that I remain idle; The Ritis Brothers, of which Artha is the outspoken one, and then there is always Mr Meniere. Mr Meniere’s contribution affects my inner ear; my balance. I reel like a drunken pirate with a pine log peg leg†¦ teetering back and forth with a dizzying gait; But I guess old age is the better of the two alternatives; I always say. As long as you are able to get up in the morning and get out of bed; you are still this side of the dirt. I have God to thank for my being able to get up in the morning, for it is by His grace that I live and move, and have my being. Without His help, I would be nothing but dust and dirt, present, but useless to anyone or anything. These are the golden years, and gold does not tarnish; it is always bright and shiny. Our smiles should be the reflection of our souls. As the little girl said to the grumpy old church deacon. â€Å"Are you happy to be a Christian? † He replied, â€Å"yes I am. † â€Å"Then tell your face. †

chapter 6 midterm Essay

chapter 6 midterm Essay chapter 6 midterm Essay Organizational Behavior Midterm Exam Dr. Nancy R. Bishop Newton Human capital is the productive potential of an individual’s knowledge and actions. Social Capital is productive potential resulting from strong relationships, goodwill, trust, and cooperative effort. Human capital involves individual characteristics and abilities, Social Capital involves social relationships. Human capital would involve functions such as job related training such as your company’s products, or services. Work based development opportunities such as a mentor, and learning a second language. Social Capital has two general types . These types are internal and external to your current employer, such as relationships with co workers in another office and relationships with suppliers. According to the competing values , defining culture along two axes (internal or external focus and preference for stability or flexibility) defines four types of organizational cultures. A clan culture has an external focus and values flexibility; it emphasizes innovation and fast responses to change. A market culture has a strong external focus and values stability and control; such organizations are driven by competition and emphasize customer satisfaction. A hierarchy culture has an internal focus and values stability and control; it emphasizes formal, structured work to meet high standards The process essentially begins with targeting one of three layers of organizational culture- observable artifacts, exposed values, and basic assumptions for change. This is accomplished by using one of more of eleven mechanisms: (a) formal statements of organizational philosophy, mission, vision, values, and materials used for recruiting, selection, and socialization (b) the design of physical space, work environments, and buildings; (c) slogans, language, acronyms, and sayings (d) deliberate role modeling, training programs, teaching and coaching by managers and supervisors (e) explicit rewards, status symbols, and promotion criteria; (f) stories, legends, and myths about key people and events; (g) the organizational activities process, or outcomes that leaders pat attention to, measure and control (h) leader reactions to critical incidents and organizational crisis (i) organizational systems and procedures (j) the work flow and procedures (k) organizational goals and associated cri teria used for recruitment, selection, development, promotion, layoffs, and recruitment of people. Cultural changes or differences involve a respect for the individual, customer service, and striving for excellence, according to Sam Walton. Slogans, and acronyms have been used in advertising and are a normal in everyday culture and when a company attempts to change culture knowledge of culture is essential. The three phases of Feldman’s model are anticipatory socialization, encounter, and change and acquisition. Anticipatory socialization begins before an individual actually joins an organization. The encounter phase begins when the employment contract has been signed. Phase 3 involves the period in which employees master important task and resolve any role conflicts The various tactics used to socialize employees are collective v/s individual, formal v/s informal, sequential vs random, fixed vs variable, serial vs disjunctive, and investiture. Each tactic provides organizations with two opposing options for socializing employees. These tactics provide means of developing socialization norms which allow members to feel part of the organization. 1. Power distance- How equally should power be distributed? 2. Uncertainty avoidance – How much social norms and rules reduce uncertainty and unpredictability? 3. Institutional Collectivism- How much should loyalty to the social unit

EDUCATIONAL MIGRATION FROM TURKEY essays

EDUCATIONAL MIGRATION FROM TURKEY essays For rhe last ten years, the number of Turkish students who choose to go to foreign countries for a university education has been increasing. There are several reasons for such a case. Especially two of them are the most important ones : Turkey's insufficient sources and the impressive educational and job opportunities offered by more developed countries. Turkey is a crowded country full of young people. So a big amount of the economical sources is spent for education. However, in last few years time the increase in the number of universities hasn't been enough to afford the fastly increasing population. Moreover, most of these universities and newly established ones are gathered in big cities like Istanbul and Ankara. This situation causes other problems, usually financial. Families can't manage to support an education outside the city they live in. As a result, foreign scholarships seem more logical to them. It's not just the unproper conditions in Turkey that affects students so much; the need and demand for foreign students have been getting high in developed countries for the last decade. Developed countries are commonly populated with old people which leads them to look for young people in developing countries like Turkey. Consequently, foreign collages attract Turkish students by giving them scholarships and offering them better opportunities than their own country. In conclusion, Turkish students care about their education and future. They want a country which can support their education and offer them good job facilities after graduation. They can't find what they want in their own country so they go abroad. I think that their number will go on increasing ...

The 7 Books Every Pre-Med Student Should Read

The 7 Books Every Pre-Med Student Should Read SAT / ACT Prep Online Guides and Tips One of the best ways to learn about your future career is to read about it. That’s true for becoming a doctor, too! As a pre-med student, books about medicine can help you prepare for medical school, but they can also introduce you to what it really means to care for your patients. That’s why we’ve compiled a list of the seven books every pre-med student must read before they go to medical school. This list includes everything from MCAT prep books to grislybut educational!books about the darker side of medical history. We’ve also included works that introduce you to some of the social and ethical complexities of medicine, too. Not only will these books widen your perspective on the field of medicine, they’ll also help you become a better doctor. Book #1: The Butchering Art: Joseph Lister's Quest to Transform the Grisly World of Victorian Medicine by Lindsey Fitzharris Winner of the 2018 PEN/E.O. Wilson Prize for Literary Science Writing, Fitzharris’ book takes readers into the dark world of Victorian medical science. Up until the mid-Victorian period, surgery was often tantamount to a death sentence. Doctors didn’t wash their hands or their instruments, the surgical operating theatre was open to spectators, and post-operative infection was considered a good thing! That all changed thanks to Joseph Lister, a British surgeon who pioneered the field of germ theory. Fitzharris gives readers a glimpse into the bloody history of medicine in Victorian England and traces Lister’s journey to change the field of surgical medicine. The Butchering Art is equal parts gruesome and fascinating, and we guarantee that you won’t be able to put it down. Actually, if you can’t get enough of the morbid history of medicine after reading Lindsey Fitzharris’ book, don’t worry! We also recommend Quackery: A Brief History of the Worst Ways to Cure Everything by Lydia Kangwhich explores the worst malpractices of medical historyand The Anatomy Murders by Lisa Rosner, which tells the story of medical body snatching and how it led to England’s first recorded serial killers. These books are guaranteed to help you understand the history of medicine better...and they might keep you up at night, too. Book #2:The Emperor of All Maladies by Siddhartha Mukherjee, MD, PhD When a book wins a Pulitzer Prize, you know it’s a good read. That’s definitely the case for The Emperor of All Maladies by Siddhartha Mukherjee, which provides a â€Å"biography† of cancer. Mukherjee traces the history of the disease all the way from its appearance thousands of years ago to today, and in doing so, helps readers better understand cancer as a disease. He also spends time looking at modern cancer treatment and talking about the future of cancer research, which will bring you up to speed on critical advancements in your future field. No matter what type of medicine you want to practice, cancer is the specter that haunts them all. Having a better understanding of the history and future of the disease will not only better prepare you to face it in your own medical career, but it will help you understand how to best support your patients who face such a scary diagnosis. Mukherjee’s sharp writing style makes this book a page turner that you don’t want to miss! (And once you’re done, you can watch the documentary, which was directed by none other than Ken Burns.) Book #3:Med School Uncensored by Richard Beddingfield, MD Now that we’ve given you two fascinating books about the history (and future!) of medicine, it’s time to turn to more traditional pre-med fare. That’s why we’ve chosen Med School Uncensored by Dr. Richard Beddingfield, which is an entertaining, pull-no-punches insider look at medical school. Advertised as a â€Å"good, bad, and ugly† guide to medical school, Beddingfield shares advice with readers that he wishes he knew before starting med school process himself. (He’s a cardiothoracic anesthesiologist, if you’re wondering.) Beddingfield’s book is a comprehensive guide to medical school, and he makes sure to incorporate perspectives from other doctors to give readers a comprehensive and reliable look at what it’s like to become a doctor. His goal is to demystify the process and help people better understand what they’re getting into when they decide to become a doctor. Even more importantly, Beddingfield gives you practical guidance to help you navigate every step of your med school journey. Med School Uncensored is definitely required reading for every pre-med student! If you’re looking for even more insider knowledge about the medical school experience after you finish Med School Uncensored, you can also check out Med School Confidential by Robert H. Miller and Daniel M. Bissell, MD. It also gives you a peek behind the proverbial curtain. Even though it was published more than ten years ago, Med School Confidential offers great time-tested advice about the med school process and covers everything from applying to medical schools to finding the perfect job after earning your white coat. Book #4: MCAT Complete 7-Book Subject Review 2019-2020 by Kaplan Test Prep Ah, yes...the dreaded MCAT exam. The MCAT is the test all aspiring doctors have to take before they can apply to medical school. It’s designed to be a rigorous test of your medical knowledge, and your score on the MCAT can determine whether you get into your dream school...or not. Basically, the MCAT is the medical school version of the SAT and ACT, and it’s just as important. Here’s the deal: the MCAT exam can make or break an aspiring doctor. That’s why we’ve chosen the beefiest MCAT prep book series out there to get you on the right track. We can’t emphasize it enough: studying for the MCAT early and often is critical to your success. This study set gives you many of the tools you need to get ready for the MCAT, including hundreds of practice questions, illustrations to help you visualize key concepts, and practice tests to help you get to know the test format long before exam day. And since this series is published by Kaplan, you can rest assured that you’re getting the most up-to-date exam advice, too! Book #5: Being Mortal by Atul Gawande If you haven’t heard of Atul Gawande, you’re missing out: he’s a surgeon at Brigham and Women’s Hospital in Boston, teaches at Harvard Medical School, and is a New York Times best-selling author. Basically, he’s a rockstar. All of his books about medicineincluding The Checklist Manifesto and Complicationsare worth reading, but for our money, Being Mortal is the book that no pre-med student should miss. And the critics agree: not only was Being Mortal voted one of the best books of 2017 by...well, basically everyone, it also spent a staggering 85 weeks on the New York Times bestseller list. So like we said, it’s definitely a book that’s worth your time. Being Mortal deals with one of the hardest aspects of medicine: end-of-life care. It can be hard for doctors, whose job it is to fight off death every day, to realize when it’s best to stop treating the illness and start giving palliative care. Gawande explores how the American medical system deals with aging and the inevitable illness that comes with it, and he argues that medical treatment should focus on how patients want to live rather than just extending life, especially in terminal circumstances. As a pre-med student, you’re going to school to become a doctor and save lives. But Gawande’s book shows young, aspiring doctors that their job is about more than preserving lifeit’s about giving quality of life, too. Being Mortal will transform the way you think about dying, and it will definitely change the way you practice medicine. Book #6: Ask Me About My Uterus by Abby Norman Abby Norman had her whole life ahead of her: as a bright young student, she had just started attending Sarah Lawrence College. But everything ground to a halt when she woke up one day in excruciating abdominal pain. Ask Me About My Uterus is Abby’s memoir about her eight-year journey from the onset of her illness to getting a firm diagnosis. This book gives readers a patient’s perspective on the medical system, especially when it comes to treating women. Norman explains that doctors rarely take women’s pain seriously: in fact, when women report being in pain, they are more likely to be prescribed sedatives than pain killers than men who complain of similar symptoms. As she walks through her experience, she also researches the history of medicine and exposes how often it’s biased against women. As a future doctor, it’s important for you to understand how medicine, even as it works to help and heal, isn’t immune from prejudice. The only way to combat this is for up-and-coming doctors (like you!) to understand how the current medical system falls short. And that’s why we picked Norman’s book for our list. Not only will Ask Me About My Uterus help you better understand what it’s like to be a patient with a chronic, undiagnosed illness, it will also open your eyes to the gender biases of the medical field. Book #7: Grit: The Power of Passion and Perseverance by Angela Duckworth Okay, okay. This book isn’t technically about medicine. Instead, Grit is a book about how passion and perseverance, rather than raw talent or achievement, is the key to long-term success. More importantly, Grit teaches readers how to push through challenges and setbacks to reach your goals. So why have we decided to give Duckworth’s book a place on our list? It’s simple: medical school is hard. (And that’s an understatement!) There’s no coasting through classes, and most students will find themselves struggling at some point. This can be really hard for medical students, are often ambitious and high achieving. And that’s a good thing! But you also need to learn how to push through adversity and hardship if you’re going to make it in medical school. In her book, Duckworth shows readers how to cultivate perseverancewhat she calls â€Å"grit†which is what allows people to handle adversity and learn from their mistakes. She also gives helpful tips for developing tenacity, and how to use failure as a springboard toward your goals. By developing a little more grit, you’ll be better prepared to tackle any obstacle med school throws your way! What’s Next? Now that you’ve got these books under your belt, take some time learning more about what it means to be â€Å"pre-med,† and what that means for getting into medical school. If you’re still in high school, there’s plenty you can do to get yourself ready for the road ahead. Here’s an article that breaks down the most important things you can do to prepare yourself for medical school before you ever start college! Did you know that where you get your undergraduate degree can affect your chances at getting into the medical school of your dreams? If you’re applying to college, it’s important to consider which schools offer the best pre-med programs. These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission.

Literature Essay Example | Topics and Well Written Essays - 1500 words

Literature - Essay Example In other stories, particularly children’s books, setting hardly plays any role at all. The setting of three short stories – Ernest Hemingway's  Soldier's Home, Colette's  The Hand  and Katherine Mansfield's  Miss Brill  Ã¢â‚¬â€œ will be discussed in this essay. I will look at the public and private aspects of each setting to show that even when setting is not integral to the plot, it can reveal important truths about the characters.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Soldier's Home, from its very title, alerts us to the setting of the story (Meyer). However, it is not so much the physical positioning of the story that the title refers to as a genuine philosophical question, which can be asked of anyone whose travels irrevocably change them, war or no war: when a person changes, how can their home still be good enough?  The Hand, alternately, is one of those stories mentioned above in which the setting is almost irrelevant, as the action is a lmost entirely internal, externally restricted to the couple's bed. In  Miss Brill, the protagonist focuses on and is enchanted by the setting. The three authors imbue their setting with different levels of importance: the seaside park features as a place of enjoyment in Miss Brill's routine, and her presence there directly causes the climax of the plot.  Krebs' house in  Soldier's Home  exacerbates his feeling of despair without actually causing it; Colette's protagonist remains unaware of her physical surroundings as she focuses exclusively on her new husband's â€Å"monstrous† hand (reference). In each story there is a public setting and a private setting. This essay will define these settings for each story before contrasting the ways in which this literary device is used.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In 1925, Ernest Hemingway published a collection of short stories called  In Our Time, one story of which was  Soldier's Home. This story features Krebs, a young man who returns to America from World War I in 1919, a year after the war has ended and long after other local soldiers have returned home. He â€Å"did not want to leave Germany† (Hemingway), and now feels like an outsider. The public and private dichotomy of settings in  Soldier's Home  is complicated, because Krebs experiences degrees of privacy: in his bedroom, he admits to himself that â€Å"he did not really need a girl†; when on the front porch, he â€Å"liked to look at them† but when in town, â€Å"their appeal to him was not very strong† (Hemingway). In the privacy of his bedroom and the pool room, Krebs can escape the changes and simply  be, thoughtlessly. In the public areas of his house and the local town, he must  come face-to-face with manifestations of  how the war changed him.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In the settings beyond his private bedroom, Krebs is unable to handle other pe ople, their needs and personalities. He is unable to participate in a romantic relationship because he â€Å"did not want any consequences† – the German and French girls, possibly prostitutes, with whom he fraternized in Europe characterize â€Å"simple† relationships (Hemingway). This crisis runs so deeply within him that, in the kitchen, he tells his mother that he does not love her, by which he means he cannot love anyone. The war has taken so much of him that he cannot deal with other people.   

Effect of Mexicos Automotive Industry on North American Economies Essay

Effect of Mexicos Automotive Industry on North American Economies - Essay Example The paper tells that Mexico has emerged as one of the leading recipients of manufacturing investments including in the automotive industry. In fact, according to Bureau of Economics and Business Affairs, Mexico has gained a foothold in the world and has jumped to be the eighth world producer of automobiles in the world. Among the two dominant North American economies, Canada and the United States, the latter has been the leading source of foreign direct investment in Mexico.   As a matter of fact, up to fifty percent of FDI in the first 9 months of the year 2012 were from United States investors. according to Keenan, Canada has continually fallen behind both Mexico and the United States in the auto industry over the years. Reduced investment in Canada’s auto industry has seen the investment being redirected towards the Mexican economy. In effect ballooning the Mexican economy and hurting the Canadian economy.   Major Investors in the Canadian economy are from the United St ates, and hence when they transfer their investments to another economy they shatter one and hurt the other, the effect, the Canadian economy is reeling from. Two reasons can be attributable to such an effect, first, unlike Mexican labour market, the Canadian market just like the United States labour market is very expensive and therefore employers undergo more operational costs. Secondly, Keenan, remarks that the Canadian dollar has hurt the economy, affecting its competitive position. The Mexican peso has provided not only the United States investors with favorable opportunities to make more profits, but also the Asian and European auto giants.

Tourism in the Experience Economy Essay Example | Topics and Well Written Essays - 1500 words

Tourism in the Experience Economy - Essay Example The Maori people of New Zealand have had a long history of involvement in tourism and a new wave of Maori operators are seen to have emerged over the last two decades to provide experiences to meet this demand (Taylor 2001). Much of the tourism product in which Maori have been involved, to date, is cultural performance, such as cultural experience evenings (Maori Tourism Taskforce Report 1992). Thecultural experiences offered are commonly promoted by tour operators as "traditional" or "authentic" experiences of Maori culture. Initially the idea of experience economy became known in businesses but today it has extended its roots to tourism. Experience economy is a well thought out contribution in existing economics. Most of the economies in the past were agricultural based economies. And agricultural based economy was based on raw materials. Then there came the industrial revolution and the leisure time became valuable as it was short. People started getting daily bread, ready-made clothes and tinned food. The era of manufactured goods arrived! This industrial revolution lead to economic prosperity by increases wages and decreasing the number of hours worked. Today, majority of the companies and organizations are transforming their services from services to memorable experiences. Such as Pizza Hut is liked by most of the people because it manages to host a child's birthday party. Here, the workers are the actors and people visiting those areas are the visitors and the place acts as a stage. Gilmore and Pine2 (1998) believe that the experiences and services are distinct to each other. They believe that experiences should provide a memorable activity that will remain with a particular individual for a long time. In order to achieve this and in order to develop that product, visitors must be attracted and drawn into the activity in such a way that they feel the sensation and the thrill. And in order to feel the sensation visitors should participate in that activity. This process demands and requires highly skilled personnel who can personalize each event according to the behavioral traits, the needs and the response of the guests. Providing experiences is not an easy job. It demands and requires a new supplierperspective. Suppliers of such goods consider themselves as manufacturers. It is important for the companies that they should themselves as stagers of events and not just the manufacturers of various products. Like any theatrical event, there should be a designed activity for the sets and dialogue scripting. Actors need to dynamically select individual sentences in response to the body language, questions and statements. In order to be sensational and an experience of thrill for the visitors, it has to be an interactive experience in such a way that the guest has more influence on the actions than the actors. In some situations where the experience is sensitive type then we cannot expect the visitors to open up and engage in that activity on the first encounter. Sometimes it may require a number of encounters so that they reveal themselves over a period of time.3 The process of designing services that convey unforgettable personal experiences is a combination of art, development, knowledge and skill, and an art that is poorly understood. Theatre industry is considered to be someone with perfect control over the process of staging plays.4 An experience enter the minds of the

Discuss the work of Michael Haneke in relation to realism Essay

Discuss the work of Michael Haneke in relation to realism - Essay Example Haneke is a well-read European intellectual. He has his roots in the theatre and is also proficient in classical music. His musical talent shows in his films too. He was born in 1942 and his career is like an anomaly. He worked in German and Austrian television for 20 years. Then he made his first feature film The Seventh Continent. Since then he has made nine distinctive theatrical films. Michael Haneke uses the technique of staged realism instead of depicting reality in an attempt for developing staged constellations. This magical technique also includes the viewer. His films have a model structure. The purpose of the structure it is to address the viewer as a white Western subject, a person who is guilty in Hanekes opinion (Niessen, 2009). His technique of addressing the viewers is not on an individual basis, he talks about the whole Western society. The film and technique confronts; Michael Haneke’s filming technique usually include characters with abstract white bourgeois names and features. The protagonists are usually portrayed as morally corrupt and self-alienated. Peter Brunette explains this technique in his book Michael Haneke (2010). The alienation from self and others which the modern society is routinely producing and the loss of humanity in a collective basis, the grinding attenuation of human emotion, and the loss of human communication with the technological advancement, all have distorted the relationship between reality and its representation. The reinforcement of this stereotypical image is to make the viewers uncomfortable because they would consider themselves being portrayed in the movie. This is achieved by leaving the matrix open by the film’s abstractions (Niessen, 2009). The small problems that individuals face in his movies are usually representations of larger issues of the Western culture. Hence, the characters become the symbol of Western social issues. Hanekes movies attract wider audiences. Haneke

MICROECONOMICS Essay Example | Topics and Well Written Essays - 1750 words

MICROECONOMICS - Essay Example It must be noted here that for the private firms, the altitude of the supply curve from the horizontal axis determines the minimum price (average) at which a specific quantity must be sold so that supplier would be able to cover the variable cost. He cannot afford to sell at any less value. It is vital to understand the meaning of demand and supply as it has been used in the micro economics models. It must be perceived as the flow of inventory, inwards for supply and outwards for demand. Demand and supply do not have a direct link between them but it is the market that decides their levels. Finding the equilibrium price A unique price exists in the market that would establish perfect equilibrium between demand and supply known as equilibrium price. This price is a great leveller for both buyers and suppliers and there is least scope for manipulation of prices driven by greed in a long run. In a perfect market, there is an equilibrium quantity that exists for the equilibrium price and either way shifts in the value of this equilibrium due to misallocation of resources (whether too few scarce resources are being used or too many scarce resources are being used) would result in dead- weight loss. ... It is more or less automatic. Trouble in the public sector This is in complete contrast to what happens in the public sector. When it comes to public services which are run by governments, there is hardly any interaction of demand and supply curve as there is absence of ‘feedback’ factor. So there is no automatic adjustment of the prices as government rely on taxes for covering the cost that is incurred in rendering these services and consumers hardly have any choice. This is why misallocation of resources is a commonplace under government led enterprises and it would be better if governments restrain themselves from getting engaged into non vital activities. Whenever government tries to control the price either by deciding the floor price or the upper cap, it runs the risk of misallocation of resources. It would result in ‘dead - weight losses and could get worse. Analysing the effects of minimum wage law indicates that it fails to achieve the objectives which it was originally devised for. It increases the supply of the unskilled labour in the market and at the same time decreasing their demand. It fails to serve the poor, worsens the problem of unemployment in the long run and increases the burden over the taxpayer in an unjustified manner. Even the ‘earned income tax credit’ program has the similar consequences though it is not as bad as minimum wage law. Under both the schemes, government seems to address the symptoms and not the root causes of the problem. It is relevant to suggest here that instead of attempting to control the prices directly, it would be much better to influence the market. Policies must be such that they help

Discuss the work of Michael Haneke in relation to realism Essay

Discuss the work of Michael Haneke in relation to realism - Essay Example Haneke is a well-read European intellectual. He has his roots in the theatre and is also proficient in classical music. His musical talent shows in his films too. He was born in 1942 and his career is like an anomaly. He worked in German and Austrian television for 20 years. Then he made his first feature film The Seventh Continent. Since then he has made nine distinctive theatrical films. Michael Haneke uses the technique of staged realism instead of depicting reality in an attempt for developing staged constellations. This magical technique also includes the viewer. His films have a model structure. The purpose of the structure it is to address the viewer as a white Western subject, a person who is guilty in Hanekes opinion (Niessen, 2009). His technique of addressing the viewers is not on an individual basis, he talks about the whole Western society. The film and technique confronts; Michael Haneke’s filming technique usually include characters with abstract white bourgeois names and features. The protagonists are usually portrayed as morally corrupt and self-alienated. Peter Brunette explains this technique in his book Michael Haneke (2010). The alienation from self and others which the modern society is routinely producing and the loss of humanity in a collective basis, the grinding attenuation of human emotion, and the loss of human communication with the technological advancement, all have distorted the relationship between reality and its representation. The reinforcement of this stereotypical image is to make the viewers uncomfortable because they would consider themselves being portrayed in the movie. This is achieved by leaving the matrix open by the film’s abstractions (Niessen, 2009). The small problems that individuals face in his movies are usually representations of larger issues of the Western culture. Hence, the characters become the symbol of Western social issues. Hanekes movies attract wider audiences. Haneke

Cost and Quality Assignment Example | Topics and Well Written Essays - 1250 words

Cost and Quality - Assignment Example Connectively, Work break down structure may be presented into three different formats namely; indented format, chart format and bubbled format (Haugan, 2002). Therefore, this study will utilize organization chart format to show how the fifteen wires access point will be broken down within the next 90 days. In above connection, the study will describe the project management areas of knowledge as discussed in the Project Management Institute Project Management Body of Knowledge (PMBOK). The study will further evaluate different cost management factors in an IT project management context. The works break down assumptions and estimated duration The cost and time to be consumed by each task will be estimated as indicated in table 1.15. Additionally, the work break down codes will be established to identify each task. Whereby, each task will be given a unique code to track it as well as cost associated with each task (Furman, 2011). In order to enhance security and vulnerability of authori zed access, the project managers responsible for this IT project will work closely with the subproject team to ensure maximum data security by preventing unauthorized access of the company data (Nahari & Krutz, 2011). Connectively, the IT project will take into consideration the following deliverable: the project team will be provided with the wireless network security handling point paper and a document for access configuration. Additionally, an architectural structure for wireless security will be established. Additionally, certain assumptions of success for this project will be taken into consideration based on task scheduling, cost and quality. Whereby, the certain task will be executed fast to allow execution of other tasks (Kendrick, 2009). Security related issues will be given the first priority via conducting a wireless pilot project. In addition, cost will involve cost for purchasing the actual tools for this project as well as hiring employees who will be responsible for e xecuting the task. However, large amount of cost will be attributed to the amount of time allotted to each task rather than costs associated with tools for executing tasks (Vines, 2002). Additionally, quality will be determined by security audit team in the IT department. Whereby, if the project security meet or exceed the anticipated security standards then project will be considered successful (Webber, Larry, & Webber, Frederick, 2006). Therefore, the four tasks for this wireless access will include; software and hardware installations, security and support programs, pilot program as well as full implementation. The 15 work break down packages under the four tasks mentioned above will involve the following; selection of hardware, conducting research on wireless security, identification of weakness and fixing them, ensuring that there is adherence to security standards, executing of hardening activities, integrating existing network authentication, technological encryption, configu ration of wireless access joints, managing network systems, making a minor security audits, updating helpdesk and training helpdesk personnel, conducting wireless project review, coordinating support team and pilot programs, coordinating support implementation team as well running vulnerability testing tools (Reynolds, 2010). The schedule below indicates the task break down schedule that will be used to design a work break down structure for wireless installation. Task break down Schedule (Table 1.15) Task Codes Wireless task

The Scarlet Letter Compared to the 21st Century Essay Example for Free

The Scarlet Letter Compared to the 21st Century Essay â€Å"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that†- Martin Luther King Jr. The Scarlet Letter by Nathaniel Hawthorne is a story that proves how far the love of a mother will go for their child. Hawthorne inspired a literature story that pushes the human soul past its own limits. The Scarlet Letter Demonstrates how the human spirit, in both Hester Prynne’s Puritan culture and in the lives of 21st century citizens is resilient. To begin, Nathaniel Hawthorne shows how morals in a human life can affect more than one person. A person could take it in many possible ways either being a negative or positive way. A negative way it could be taken is if a reader could compare it to a dictator’s harsh ways against a culture that he might not like. His own morals would force his people look down upon a group of people like for an example; North Korean citizens’ hates American people because their dictator has forced them to gain hatred against them even though America tried to help them. â€Å"if the United States did not end its hostile policy, the North would expand the deterrent, demonstrate it and transfer it.†(Green). North Korea has threatened America with using missiles like Hester Prynne being to have her child taken away. Another example that has bad moral standards would be genocides that are being committed all the over the world. It is a sickening movement that leaders use those actions to justify things that would make no sense to the â€Å"normal† human being because it just takes humanity back to their primal instinct of mammal to kill or be killed. Even so, there are also good morals that people follow each day to also bring back a peaceful resolution to the world. A leading point into this is that people like Martin Luther King Jr. shows how just one person’s moral can change people hatred in their hearts against a race to having love for a random stranger knowing they will be judged by the color of their skin. Hester Prynne, the main character, exposed many noble morals in the sense of that she never judged anyone else and it is not because she was an outcast but she didn’t need to worry about the things people say about her. Hawthorne creates a character that even though she gets judged, not once did she commit herself to fight other puritans. If the reader uses those same standards in reality, they will become a better person and that is one main theme that Nathaniel is trying to teach using Hester as gateway to it. To continue, Hawthorne displays that a mothers love will always be there for their child. Hester Prynne endures agony each day to protect not just herself but also her daughter Pearl. Hawthorne writes how much Hester has to go through to protect even while being an outcast and knowing how Pearl will be looked down by the community because she is the daughter of women who had an affair during her marriage. An example that can be used to prove it is that an Indiana mother lost parts of both her legs as she tried to protect her children from a tornado that hit her home. She risked her life for the safety of her own child. It shows how a mother risks all of herself to protect her children even if it cost body limps. That mother had the mentality to risk everything to ensure that her child would be saved and knowing that she might not make it but could careless because it is that same love that proves a mother is practically one of the best things that can to child even though sometimes the mother may not be great. Another example would be is when a Hispanic mother stayed at church after she found out she was to be deported. It’s a connection to the story because the mom didn’t want to leave her child even though the government wanted to deport her. Its’ a connection to story because it demonstrates how a mother defies law that everyone is supposed to go by just to try stay with her son because he is a big part of her life and doesn’t want to change it. The last example would be that a mother in Oklahoma shot two robbers to protect her child. She killed the men that tried to rob her family and she had the instinct to protect her young ones from any harmful actions that could have risked their safety. Hester Prynne risked her own life by being mocked each day by the community because she didn’t want to bring forward the father’s name out to public. Lastly, Hawthorne exhibits how no matter how much a person gets tormented they will always find a way that is stronger. Hester endures punishment after punishment to hold her secret in. A particular case that shows how much person can handle would be the holocaust. Jews were executed by man who was pure evil hearted and had twisted mind. â€Å"As the production of line of a slaughter-house, members of the SS†¦ Put them to death with a shot through the base of the skull.† (William 31) Yet, they survived all the hardships they had to go through, they had to face gas chambers, labor camps, and being shot down when getting off trains. The holocaust was one of the most gruesome genocide Jews to gain power over a group of people who did not really do anything. As a reader, The Scarlet Letter should be used to look at every aspect in life even if it is the past. Nathaniel describes how Hester had to scrap away at people because she committed a horrible crime to the puritan community. â€Å"There was a more real torture in her first unattended footsteps from the threshold of the prison† (Hawthorne 75). People get thrown to deepest holes in life but everyone has the will to fight for their life’s and does not matter what the situation is. The Holocaust and Hester Prynne â€Å"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that†- Martin Luther King Jr. The Scarlet Letter by Nathaniel Hawthorne is a verified story how faraway the love of a mother would go for their child. Hawthorne inspired a literature story that pushed the human soul past its own limits. The Scarlet Letter by Nathaniel Hawthorne shows how standards in a human life can affect more than one person, that a mothers love will always be there for their child and no matter how considerable a person gets tormented they will always find a way that is stronger.

Factors Responsible for Employee Retention

Factors Responsible for Employee Retention Strategic Human Capital Management The paper is generated by referring to Christeen George’s article paper, with title of Retaining professional workers: what makes them stay?. The main issue normally practice by Human Resource is to let the turnover occur then only to find out the reason of the intention to quit through exit-interview. Knowing the reason only after people quit is seem defenseless because the collected information on why people quit fail to restore back the job gap. Hence, the purpose of this paper is to identify the factors that capable to retain the professional staffs in one organization, then the factors are tested for the retention of the professional employees. The variables used in this paper are divided into two dimensions, first dimension is organizational which consist of four factors, management, conducive environment, social support and development, second dimension is job which consist of four factors, autonomy, compensation, crafted/sculpted workload, work-life balance. Hence, the paper is driven by research questions, which are to explore whether the eight factors identified in this paper is usable to measure the individual intention to stay in the organization, are the factors identified distributed into organizational group and job group is blended positively, and whether the organizational level and job level could predict the individual’s intention to stay in the organization. The study area is conducted in UK site, the sample of the study is focusing the employees of multinational marketing company which come from variety job function such as Accountant, IT professionals, Consultants, Marketing and Sales professionals, and HR professional. The total respondents are 138, which covered 76 male, 62 female. The age range from 20 to 61 years. The measurement instrument, the questionnaires were electronically sent to the respondents. The independent variables (IV) content of sex, age, organizational level scores and job level scores showed significant result, and that showed the IVs used are able to predict the intention of the employee to stay and to quit. The most durable IV to predict the intention of the employee to stay and to quit is organizational level scores which consist the characteristics of leadership and support from management, work environment is fun, flexibility, adequate resources, feel belong to the team, friendly and caring workmates, opportunity to enhance/acquire skills, promotion prospects. Meanwhile, the eight factors that distributed into organizational level and job level showed significant positive correlations respectively, and that showcase the eight factors were distributed in the correct group. Many researchers and academias give substantial focus on the impact of employee turnover, the turnover impact towards organization cause high cost. This is supported by Ghosh, Satyawadi, Joshi and Shadman (2013) literature finding stated an internal analysis has shared to replace turnover employee is more expensive than compensate employee, which is more than 35 per cent. Knowing the big loss could occur to any organization due to turnover, it is wise to prevent better than cure, the idiom may sound clichà ©, but it is a crucial issue to tackle in order to assist the organization to save the resources. Apart of loss in revenue, the organization is facing the risk of loss of experience employees, bad reputation to other organization, productivity is affected, loss of intellectual capital which knowledge is one of the valuable intangible asset to the organization (Sandhu, Jain, Ahmad, 2011) and this lead to other organization gain more advantage by obtaining the asset (Ghosh et al., 2013). Turnover issue is inevitable, however the issue could be alleviated with the help of research. Hence, the paper is creating awareness about it is more advantage to identify factors that make the professional employees stay rather to identify factors on why they are quit. The paper could help the organization to understand the proven factors (management, conducive environment, social support and development under organization level is the most durable predictor) resulted from this study to strategize on how to retain the professional employees in the organization. However, there are arose enquiries on the part of independent variables and dependent variable stated in the paper. The term of independent variable is viewed as an item that influence the outcome, meanwhile dependent variable is viewed as an outcome which may result different outcome for different independent variable are used to test (Leroy, 2011). Based to the term defined, the organizational subscale which consist of four factors, management, conducive environment, social support and development, and job subscale which consist of four factors, autonomy, compensation, crafted/sculpted workload, work-life balance are responsible to influence the result of retention. Thus, the reader expected the identified variables in the paper, organization subscale and job subscale are independent variable, and intention to quit is dependent variable, however, it is stated in opposite statement. The enquiries arose are not meant to downgrade the content of the paper, in fact, the reader made cor respondent via e-mail on 11 March 2015 as in appendix to the author, respond is yet pending. The purpose of the e-mail is sent with respect and courtesy, and to clarify the doubtful and ambiguity as well. In Malaysia context, one study presented at the 2nd International Conference On Management, Economics And Finance in Sabah by Fadzilah, Queiri, Sabarudin and Iskandar (2013) claimed that Generation Y is more likely to quit their job due to several reasons such as lack of fun work. This issue is critical and need to be taken seriously by the organization because the contribution of Generation Y towards in any economy is significant, and they are growing fast and bigger employees to replace the Baby Boomers who are in line of retirement. Generation Y showcase different characteristics when come to work which influence by leadership, developments and technologies (Cheong, Hasliza, Yusuf Desa, 2011). Despite the respondents’ age range between 21-61 years old in the paper, which mean Generation Y and Baby Boomers are part of the respondents, the paper is capable to provide a foundation framework on how the Malaysia organizations design a strategy to retain the Generation Y. This i s rational because the study conducted by the author tested the similar factors that influence Generation Y when come to work, leadership and development. Malaysia is gearing up to beef up the human capital development by producing first class mentality, knowledge-based economy and talent-based. For instance, Talent Corporation Malaysia (TalentCorp) is responsible to facilitate the talent management in Malaysia. The biggest hurdle encountered by TalentCorp is brain drain. The professional employees choose to leave Malaysia and work abroad. TalentCorp has come with a strategy to attract and retain the professional employees which they offer various packages, such as tax exception and work life balance. Work life balance is one factor tested in the author’s study and that it is proven that the significant of the study does promote to other agency that associate to human resource such as TalentCorp to infuse the factor into part of their retention strategy. Knowing the present of TalentCorp is vital to constantly conduct research in order to ensure the objectives are achieved, thus, this paper could help TalentCorp to come out with a robust blueprint regards strategy on retaining professional employees, of which TalentCorp may considers the tested factors in the paper such as social support. Finally, the research is emphasizing the needs to increase the number of respondents, and needed to expand larger coverage of organizations and professional employees. The wider scope as it may goes, the possibility differ outcome it may be. The factors identified and tested in this study which distributed into organizational level and job level are proven related to the individual intention to stay and to quit. Thus, the finding show significant positive for human resource and organization to design a robust strategy to retain employees. The negative impacts due to turnover or quit the job that discussed in this review could be alleviated by the help of to understand the factors influence the intention to stay and to quit. However, one of the factor in the framework model, which is compensation, may cause the small, medium, enterprises organizations to consider to use it as one of the retention strategy as they are unable to offer competitive compensation packages compare to larger organizations who use compensation as one of their retention strategies, this is supported by Ghosh et al. (2013) stated large organizations could afford to provide better compensation package such as appreciation and recognition award. In the other hand, the future research suggested in the paper is to examine the relation between employee engagement, employee retention and organizational performance. The significant of the future research would create a wider scope for the organization to understand and harvest the benefit of retention strategies. REFERENCES Cheong, T. W., Hasliza, D., Yusuf, M., Desa, H. (2011). A Study on â€Å" Generation Y † Behaviours at Workplace in Penang Associate Professor , School of Business Innovation and Technopreneurship , Universiti Malaysia. Australian Journal of Basic and Applied Sciences, 5(11), 1802–1812. Fadzilah, Z., Quieri, A., Sabarudin, Z., and Iskandar, H. (2013). Generation-y turnover intention in business process outsourcing sector. 2nd International Conference on Management, Economics and Finance (pp.429-439). Sabah, Malaysia: Conference Master Resources. Ghosh, P., Satyawadi, R., Joshi, J. P., Shadman, M. (2013). Who stays with you? Factors predicting employees; intention to stay. International Journal of Organizational Analysis, 21, 288–312. Leroy, G. (2011). Designing User Studies in Informatics, Health Informatics. London: Springer-Verlag London Limited. Sandhu, M. S., Jain, K. K., Ahmad, I. U. K. B. (2011). Knowledge sharing among public sector employees: evidence from Malaysia. International Journal of Public Sector Management, 24, 206–226. Talent Corporation Malaysia. (2011). Malaysian at home. Retrieved March 12, 2015 from http://www.talentcorp.com.my/about-us/

Dead Asleep :: Essays Papers

Dead Asleep I am walking through a damp forest that only allows light through the breakage in the vast tree limbs. It is rather hard for me to find a path to follow when there is such little light but I am compelled to go in this certain direction. I am not scared, however, I am being very cautious of my surroundings. I think of leaving the window cracked, but I know this section of the brain is still in reality because I am walking right now and there is no window to be seen. It seems like I have been walking for miles when I here a slight crackle in the brush behind me. This is not a heavy crackle; it is like the sound of a toddler wearing feeted pajamas tip-toeing through a flower garden. I swing around to see what is there, but all that I can see is blank space: no forest anymore, just a blank reel of film that is still playing in the projector of my mind. I hastily turn back toward the direction I was compelled to go in before but it is also blank space now. I hear the cushiony crac kling noise again and wonder how blank space can crackle. A droplet of sweat trickles down my left cheek and my heart rate is starting to quicken so I know I am getting nervous. I feel the need to take a deep breath and close my eyes to try and relax myself. I kept my eyes closed for probably about a minute waiting to hear the noise again. Not hearing anything, I opened my eyes with a little difficulty. Expecting to see blankness again, my eyes were forced closed again when I saw all the bright colors. It seems as though a rainbow has thrown-up on my blank canvas of a dream. When my eyes finally adjusted to the brightness, the colors were swaying and swirling very rapidly, yet also in rhythm to the song â€Å"The Wheel†. I spin around and around in circles trying to assess my newfound surroundings and begin to realize the bright swirling colors are forming figures. Each color: red, blue, yellow, green, and orange turn into fuzzy bears with bib-like things around their necks. The green bear approaches me as if he had something important to tell me; he began to talk, but his mouth only moves- there is no sound.

The Changing Role of Women in Automobile Advertisements Essay -- Compa

Side-by-side are two advertisements, each showing a picture of a car and two family members. The ads demonstrate the amount of power allotted to women in the times they were made. The differences in these ads far outweigh the similarities. The ad Ââ€"from a 1954 Good Housekeeping Ââ€"shows a woman being reprimanded by her husband for wrecking their car. The otherÂâ€"from a 2003 RedbookÂâ€"shows a wife and mother holding her daughter with one hand and an umbrella with the other. One woman is ignorant, irresponsible, incapable, and not in control; the other is competent, responsible, and in control. The evolution of advertising reflects the changes that have taken place in the way American society views women. The ads use body image, body language, and text to encapsulate the stereotypical women of each era; in the 50's, women needed to be controlled, but now women can be in control. The 1954 ad portrays the ideal woman of that era. This ideal was incredibly unrealistic. She has a tiny waist but large birthing hips. Her feet are small and she's wearing super-high heels. Her hands are petite and feminine, yet she's not holding anythingÂâ€"her purse has fallen to the ground. But, not a hair is out of place, and the elegant skirt and top she is wearing look unharmed, putting even more emphasis on the fact that the man is "wearing the pants." The 1950's society viewed women as incompetent. They needed their husbands to be in control because they could not fend for themselves; when they tried, they "crumpled fenders." Still, the woman in the ad is the ideal womanÂâ€"Barbie. She is only good for looking pretty and having children, otherwise, she can't do anything right. No wonder she is not able to drive the car without wreckingÂâ€"that in... ...rn society sees women as real people with intellect. Instead of not being allowed or perceived as capable of controlling their own lives and situation, today's women are expected to control their own lives without interference or constant dependence on others, or more specifically, their husbands. These advertisements demonstrate just what a drastic change has taken place in the last fifty years. Even though both ads are about cars, the body image, body language, and text portray a striking difference in the view of women. Maybe this change was brought about by the Women's Liberation Movement, maybe such subjugation just cannot last forever. But whatever the cause, the change has definitely taken place. Works Cited "Dodge Caravan." Advertisement. Redbook June 2003: 75. "Safety Power Steering by Saginaw." Advertisement. Good Houskeeping Feb. 1954: 40.

Renaissance Architecture as the Pinnacle of Genius Or Brunelleschi’s Dome

Architecture is the evolution of beauty in the fourth dimension. Art has continuously been about the creation of something beautiful, intrepid, and ingenious. Although there are many great art movements such as Baroque, Pop Art, Gothic, Avant-Guard, none are more striking in architecture as that of the Renaissance era. With the Renaissance convalescence to beauty, the color combination and the presence of the classical nude incorporated into a lot of the decor, it is with the Renaissance art era that art history was witness to the best possible architecture. The following essay will seek to prove this point using the geniuses of the Renaissance period and using their works as examples of this thesis. The Renaissance took its cue from the elegant forms of architecture and beauty from the Greeks and Romans. The idea of symmetry and shapes and elegance are staple features in Renaissance architecture. Thus, a viewer can see a lot of Rome represented in the Renaissance architecture such as columns, pediments, arches and domes. It was through Vitruvius’s writings on architecture that inspired many Renaissance artists to embrace the Roman ideal of beauty, harmony, and symmetry (Architecture in Renaissance Italy paragraph one). This is Vitruvius’s idea of symmetry as is presented in Renaissance architecture and conceptualized by Vitruvius in the human body, The measurement pertaining to the body being designated by headlengths is emphasized by Vitruvius in this manner, â€Å"For the human body is so designed by nature that the face, from the chin to the top of the forehead and the lowest roots of the hair, is a tenth part of the whole height; the open hand from the wrist to the tip of the middle finger is just the same†¦The other members, too, have their own symmetrical proportions, and it was by employing them that the famous painters and sculptors of antiquity attained to great and endless renown† (72). Some of the famous architects of the Renaissance era included Michelangelo, Brunelleschi, Battista Alberti and Palladio. Each had their own style and power to not only engineer great feats of architectural beauty but to also bring forth their vision of classical Roman design with symmetr y as the focal point. Though Vitruvius speaks of symmetry his nature of the term also gives leeway, â€Å"Therefore, since nature has designed the human body so that its members are duly proportioned to the frame as a whole, it appears that the ancients had good reason for their rule, that in perfect buildings the different members must be in exact symmetrical relations to the whole general scheme† (73). This is especially seen in Brunelleschi’s brilliant masterpiece the dome of the Florence Cathedral or duomo as the Italians call it. The genius of the duomo was that it is a dome built within a dome. Bruniselleschi realized the weight issue of this dome, and thought that another structure to hold most of the weight would allow for the architecture to last longer without future engineering. Along with the genius of building this dome within a dome, Brunelleschi also used less material at the top of the dome where the oculus is located in order for the issue of weight to have less of a detrimental effect on the design, â€Å"As the total weight of the structure was thereby lightened, he could dispense with the massive and costly wooden trusswork required by the older method of construction† (Janson 1997, 419). Among Brunelleschi’s other major accomplishments and contributions to architecture is he renewal of the Doric, Ionic and Corinthian columns in their proper places. Another recognized accomplishment of Brunelleschi is his system of proportions; although his architecture seems simple to the layman, his intricacies lie within his use of appropriate measurement inducing harmony in his overall structure such as the Ospedale degli Innocenti. This modular cube building is pristine in its measurements between columns, and the height and space are especially p roportioned (Architecture in Renaissance Italy paragraph two). There is a definite sense of these elements intermingling in architecture so much so that the physical is being eclipsed by the virtual and when this happens the most important element of architecture which will lead the evolution is light. The Renaissance was an era of individuals. The art movement occurred in the 1400s at which time the world was succumbing to great travesties. The one hundred years war was happening, the bubonic plague had killed at least 50% of the population among such countries as France, Germany and England, but Italy was spared. Due to Italy’s political system, which is a series of city republic states with not king, no true peasant class, and so there is room for social mobility, and capitalism has made the culture a commercial society. Merchants, such as the Medici’s, ran this commercial society and all of these circumstances put together gives way for the Renaissance, â€Å"In 1419, while he was working out the final plans for the Cathedral dome, Brunelleschi received his first opportunity to create buildings entirely of his own design. It came from the head of the Medici family, one of the leading merchants and bankers of Florence, who commissioned him to add a sacristy to the Romanesque church of S. Lorenzo† (Janson 1997, 419). . In order for artists to have observed the world around them, leisure time must have been pursued and because Italy did not so entirely succumb to the great plague, the entire culture was left to flourish. They flourished in everything, mostly art. This era of individuals allowed for self-made millionaires who would commission artists to create whatever they wanted. One of the main contributors to the Renaissance was the Church. The ability of a Renaissance artist to create and invent hinged on the indulgence of the commissioner. Thus, many great religious art works were also the focal point of the artist. , and so, by observing the world around them Renaissance artists created a plethora of religious structures. By seeing the world around them and inventing necessary objects with which to engage in that world or to improve life, Renaissance artists proved that invention was key in discovering the world. Thus, the Renaissance did not only give the world great art, but the artistic genius and fortitude to create great monuments and inventions. By simple observation, artists such as Brunelleschi could give the world new forms of sculpture, architecture, and design implementations involving grand scale construction. Observation is the key to artistic genius, and it is through observation that art and invention collide. The genius of Brunelleschi was able to flourish because of religion. His work on the duomo was not limited to just the architecture, but the engineering as well, â€Å"Instead of having building materials carried up on ramps to the required level, he designed hoisting machines† (Janson 1997, 419). Thus, not only was architecture thriving but also other avenues of art such as engineering. It was financial freedom which lead to the greatness of the duomo, and Brunelleschi’s stamp in art history.

20th and 19th Century Music Comparison

Comparative analysis of twentieth and nineteenth century orchestral work Musicology – Subtopic 1 I have decided to comparatively analyse the pieces; Piano Concerto No. 1 in D minor by Friedrich Kalkbrenner and Symphony no. 1 in G major by Felix Draeseke. Fridrich Kalkbrenner’s composition, ‘Piano Concerto No. 1 in D minor’ is a nineteenth century work, and Felix Draeseke’s composition, ‘Symphony no. 1 in G major’ is a twentieth century work. As the aim of the task is to compare the two works, I have chosen to use the set format of columns to effectively distinguish these contrasts and/or similarities. PITCHPiano Concerto No. 1 in D minor by Friedrich Kalkbrenner | Symphony no. 1 in G major by Felix Draeseke| * Minor key * At the start of the piece, the string section comes in with a melodic sequence, shifting up 2 tones and then leaping down to the third note, creating a motif at the introduction. * The modal is sprightly rondo in the la ter half of the first movement. The piano soloist plays a light melody over an orchestral wash of colour. | * Major key * The start of piece is dominantly strings, with a woodwind instrument playing a floaty melodic sequence, again going in a downward sequence of steps. DURATION * Before any instrument comes in, there is a 14 second duration of a pause at the start of the piece. * Durational patterns of the chord changes near the start of the piece, tend to repeat themselves as the piece progresses. These chord changes, create temporary regularity and structure till the piece changes it’s durational patterns which can be found at; 34 seconds in, the chord transitions become metso staccato and then go into a sustained chord till the next change occurs. * From the excerpt I have taken out of this piece, which is; 0. 0-2. 00 seconds, the tempo throughout the entirety of this first movement is the same. The tempo of the rhythmic pulse through the entirety of this excerpt would be roughly, 120bpm. | * There are at least 2-3 melodic motifs occurring at the start of this piece being played by strings. * The most dominant melodic pattern consists of sustained chords, spanning out over a bar, sometimes even two. * The durability of the chords at the start of the piece are long and sustained, where as ‘Piano Concerto No. ’, the chords change fairly quickly, and the melody in turn, does too, in order to keep up. * The excerpt for this piece that I have chosen which is; 0. 00-2. 00 has a slow pulse to it. * The tempo of the general piece is quite slow, whereas ‘Piano Concerto No. 1’ is quite fast. | STRUCTURE * Split up into different movements. * With every new movement, comes a change in theme or dynamics. The pattern breaks and starts a new, or continues on. * Both pieces are separated into 3 movements. * Split up into different movements also. * The structure in these two songs are similar, except instrumental queues and performing med ia are played differently, causing the themes and patterns to vary, but still keeping a similar scaffold for the structure, the same in both pieces. | TEXTURE * Sea of orchestral instruments created dominantly by the strings, creating the background and foreground dominant melodies. The woodwind instruments seep in, creating another layer of sound. This creates further melodies, making the texture thicker, richer and making it sound like a wash of melodies. | * The instruments pile in, one by one, to a crescendo near the start of the piece. This also includes a thicker texture being created through the techniques in which the instruments are being played. * The texture would be described glistening and dazzling, with very little profundity. | TONE COLOUR * Some of the expressive techniques used in this piece include the piano solo played throughout the| * |

Explain the key features of post Communist ,Trasformation' since Essay

Explain the key features of post Communist ,Trasformation' since 1989.Compare and contrast the experience of two or more countries as examples - Essay Example 5) as â€Å"the prison of nations†. With their new found independence, the former communist countries have become free to change the course of their own development, highly expectant of the promised prosperity by the West which confidently proclaimed this event as the triumph of capitalism over socialism. However, this unusual landmark in world history has likewise proven difficult to handle, much more to define its development. As McFaul and Stoner-Weiss (2004, p. 3) described: â€Å"the post-Soviet world has gone through the twist and turns of tumultuous political, economic, and social change.† As â€Å"one of the defining features of the second half of the twentieth century† (Edwards 1999, p. vii), understanding this crucial event becomes imperative not only in terms of socio-economic historical development but even in terms of human resource management, especially so that the fallen communist bloc had hundreds of millions of subjects (Rose 2009). Perhaps, characterising this historical period is a good start. As such, this essay seeks to explore the key features of post-communist transformation since 1989, understanding these by comparing and contrasting Poland and Bulgaria’s transformations. This will be achieved through a review of relevant literatures and studies. Ultimately, it is also hoped that this study will provide lessons useful for human resource management. Rose (2009) correctly stated: â€Å"The collapse of the Berlin Wall was an event, while transformation and its aftermath is a process of learning.† Similarly, understanding the key features of post-communist transformation since 1989 is a learning process. The collapse of communism has triggered widespread debate, speculations, assumptions and the like, bringing forth various studies, write-ups and researches. The high interest in understanding this unexpected event

Assessment and Accountability Assignment Essay Example | Topics and Well Written Essays - 500 words

Assessment and Accountability Assignment - Essay Example To answer these questions, there is the need for one, as the teacher to assist the students in examining their performance and progress in the whole process of learning. They also need to offer them with descriptive and explicit responses which are certain to the task of learning. According to Coffey (2009), some of the learning activities which would help the students in achieving the goals of formative assessment would include: Students, with the help of the teacher setting short-term goals so as to be able to monitor their progress and create a big picture of the subject. As the teacher, one should identify and communicate the goals of the course for achievement of the supposed results. There is need to communicate these objectives in a language which is learner-friendly for the learners to comprehend and take part in completing their obligations. One needs to introduce self and peer-assessment which are crucial in offering the students with a chance to consider their learning. This would make the students have responsibility of their work and examine their own performance. Opportunities which model the students to take part in the learning process actively for constructive and meaningful response would be included.

The Shawshank Redemption 1994 Movie Review Example | Topics and Well Written Essays - 1500 words

The Shawshank Redemption 1994 - Movie Review Example We are held prisoners by our surroundings, and unless we are will to think outside the box, we will remain in the box. The movie tells of an incredible story about the desire for freedom. Although this movie may seem like any other prison movie at first, but as you continue watching it, you will discover that it is about hope, and it will captivate your heart. It tells the story of a certain prosperous banker who was sent to prison for killing his wife and her bed mate. He comes back home and finds them in bed, and out of anger, he shoots and kills them both. The judges pronounce him, â€Å"a particularly remorseless and icy man†. This banker named Andy Dufresne (Tim Robbins) is then taken to a prison called Shaw Shank, a prison reserved for the worst of mankind. In this prison, guards would often brutally beat the prisoners especially when they do something wrong, such as attempt an escape. Conflicts and fights among inmates was a common thing as well. Red is the narrator of this story and he begins it quite interestingly by saying, â€Å"I wish I could tell you that Andy fought the good fight, and the Sisters let him be. I wish I could tell you that - but prison is no fairy-tale world. He never said who did it, but we all knew. Things went on like that for a while - prison life consists of routine, and then more routine. Every so often, Andy would show up with fresh bruises. The Sisters kept at him - sometimes he was able to fight 'em off, sometimes not. And that's how it went for Andy - that was his routine. I do believe those first two years were the worst for him, and I also believe that if things had gone on that way, this place would have got the best of him.† As Andy enters the prison, he becomes the target of some of the prisoners, because he is new and looks weak. But this quickly changes as he starts to make some unusual friends. He meets a certain man by the name of Ellis Boyd â€Å"Red† Redding (a character played by Morgan Fre eman). This man who goes by the nickname Red has been sent to prison for life. He has covered a lot of years, and there is no hope for him of ever seeing the outside world. Andy soon discovers that Red likes to smuggle things in for the prisoners, and he exchanges them for whatever he wants. As the friendship between this two amazing men starts to build up, Red starts to realize that Andy is more than what meets the eye. But he doesn’t see much in him, as we can see in his comment, â€Å"I must admit, I didn’t think much of Andy first time I laid eyes on him, looked like a stiff breeze would blow him over. That was my first impression of the man.† In the meantime, Andy helps a certain hardened prisoner who has a tax problem, and in exchange he gets bottles of cold beer, and he distributes them to the other prisoners. This helps him get the soft side of most of the prisoners, and helps reduce some of the bullying from other prisoners. After this, Andy moves from one project to another. First he helps to make the prison library a better place, and he also helps the prisoners that tend to use the library by helping them to study. He continues to take care of the tax returns of the guards, and he continues further by helping the tough warden (Bob Gunton) in some areas he needs help. This proves to be a wise move because, as the years go by, he gets respect and trust from the inmates, guards and also

The t Statistic Essay Example | Topics and Well Written Essays - 1000 words

The t Statistic - Essay Example The null hypothesis is based on the claim of the sales manager that the annual average sale of the company/ purchases done by the customers is greater than $14,000. The null and alternate hypotheses would be as follows, The t-test conducted with the above mentioned descriptive statistics reveals that t(ÃŽ ±/2,19) = 0.38 is less than the critical value of t = -2.093, therefore the null hypothesis is not rejected and the sales manager’s claim is considered as true. The data shown in Table 2.0 is taken from the case study named HH Industries (Levin et al., 2009, p.49). The data comprises of total number of orders per day for the first and last quarters. The null hypothesis is based on the claim of the sales manager that the sales figures are steady throughout from first quarter to last. The data selected is from the first and last quarters. The null hypothesis in this case would be that the average total number of orders per day for the first and last quarters is equal. The null and alternate hypotheses would be as follows, The t-test was conducted on two samples of number of orders from first and last quarters. Observing the t-value = - 6.9, it is concluded that the H0 is rejected. The  µ1 ≠   µ2. There is a significant difference between the average number of orders booked per day for first and last

Policy Issue Paper Essay Example | Topics and Well Written Essays - 500 words

Policy Issue Paper - Essay Example The energy security is a very vital issue and deserving of its inclusion in the State of the Union address because it is concerned with the most valuable component of American life, - the energy which fuels the entire US nation, from the west to the east coast, to life. Without this energy source, life in America and everywhere in the world will virtually halt to a standstill. Oil is the chief energy source of the United States and not surprisingly, US is the top oil user in the world, guzzling 20, 588,000 barrels of oil per day according to a 2006 statistic (EIA 1). The problem however with this valuable fossil fuel is that not only is it a potential powerful political tool but that its very availability is now in question. There are claims that oil world resources are dwindling although some quarters like the Cambridge Energy Research Associates are disputing this CERA 2006). It can be fairly said however that the issue of global warming is by now beyond dispute although largely still unacknowledged. Recent scientific studies has established that the burning of fossil fuel emits carbon dioxide to the atmosphere and, along with other greenhouse gases, prevents sunlight from being reflected out of the earth’s atmosphere causing global warming. A hot planet in turn, disturbs climate cycles, melts the ice in the north and south poles altering the water-land ratio, and changes ecosystems (NRDC 2007). With these problems, it shouldn’t be a surprise therefore that the President, in talking about energy security, primarily focused on reducing oil consumption and specifically suggested alternatives like the â€Å"funding of technologies that can generate coal power while capturing carbon emissions†, increasing â€Å"the use of renewable power and emission-free nuclear power,† â€Å"investing in advanced battery technology and renewable fuels,† creating a â€Å"new

The NASCAR Market Essay Example for Free

The NASCAR Market Essay I love to watch NASCAR (National Association of Stock Car Racing) races on television.  Ã‚   The action is fast paced and the thrill and anticipation, the waiting for the next crash is addictive.   Although sporting events are great venues for advertising, NASCAR events are pure marketing heaven. If you ever watch one and analyze the production, you can not miss the fact that even the cars themselves are commercials that compel you to stare at brand names of products every second. Car related industries profit greatly by paid commercial breaks in television programming and â€Å"on car† endorsements.    This type of on car advertising is ideal for the racing circuit, effectively presenting a product advertisement that is clearly seen and focused upon throughout the entire racing event. In his article, Dale Zooms to the front of the endorsements, Bruce Horovitz writes that since the drivers themselves are the stars, driver endorsements actually pay them more than winning the races.   He also says that marketing sales jumped from $50 million in 1990 to $2 billion in 2003.   With these statistics in mind, marketing research is essential in order to present a product, at a sellable price to a demographically correct market. Chris Jones states in his article, NASCAR Sponsors: Drive-By Marketing that â€Å"on car† advertising is viewed as a sure thing with guaranteed return of investment since 189 million households viewed televised NASCAR Winston Cup series races in 2003, advertisers can count on both high exposure as well as a wide geographic range of that exposure. Since these racing are so saturated with advertising and marketing, right down to cars being identified by their sponsors (i.e. the NAPA car), and the target audience is usually the male American blue collar worker, scheduling of the race days are usually planned and televised on weekends, with the sponsors in mind. With over $50 million in marketing sales being seen per year due to NASCAR sporting events, it is a certainty that the four P’s (product, pricing, place and promotion) are being utilized better in the NASCAR arena better than just any other venue today. BIBLIOGRAPHY Horovitz, Bruce  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2/12/2004 Dale Zooms to the front of the endorsements,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   USA Today, McLean, Virginia Jones Chris  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3/7/2004 NASCAR Sponsors: Drive-By Marketing, Las Vegas-Review Journal, Las Vegas, Nevada